You might have heard about the Internet of Things (IoT), which collects data from IoT devices and provides valuable information about users’ behaviors, interests, and preferences. Internet of Behaviors (IoB) is the advanced version of IoT that utilizes the collected user data to influence users’ behaviors and to make human life easier.
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Internet of Behaviors (IoB): A Revolutionary Influencer
IoB is a process where a user’s data is analyzed in terms of behavioral psychology to inform new approaches to designing a new service or a product and how to market an end product in companies. So, an important point is to collect each digital activity data of a user and finally to use this information to influence behavior.
IoB is an intelligent tool for sales and marketing for businesses and organizations over the globe, which can help to get a deep understanding of the customers and add growth to the business.
The Internet of Things (IoT) works on Data and Information, whereas the Internet of Behaviors works on Wisdom and Knowledge.
Internet of Behaviors in Business
Various businesses are now using online advertising to reach their customers. With the assistance of IoB, they can identify and target certain individuals or groups that could benefit from their products or services.
Google and Facebook both use behavioral data to showcase advertisements to people on their platforms. This allows brands to connect with their ideal audience and track their behavior towards that advertisement through “click rates”.
Advantages of Internet of Behaviors
- Improves customer’s buying experience by analyzing their buying habits across the platform.
- To get deeper insights into customers’ interests by their way of interacting with the device.
- Businesses and Organizations can provide better services or products to customers by analyzing their behaviors.
- To quickly resolve issues to close sales and keep customers satisfied.
- Also, It helps in enhancing the security of public places and other internet things.
- IoB can refine human lives, upgrade businesses, and assist the government in determining threats.
Disadvantages of Internet of Behaviors
- Quantity of data and insights are challenging to manage and secure. Otherwise, it may lead to heavy cybercrime.
- If businesses collect plenty of information about their customers’ behaviors, likes, and dislikes, It is a debate of privacy concerns; and they have a chance to use their privacy rights.
Future
According to Gartner “By the end of 2025, More than half of the world’s population will be subject to at least one IoB program, whether from a commercial or governmental source.” IoB, like other technology trends such as AI and Machine learning, is likely to spark significant debate about ethics vs. positive applications of this technology.
Conclusion
IoB is a tremendous revolution of technology, and in the right set of hands and proper data protection laws, it shall play a vital role soon.
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